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Louise O'Connell

Main Details

Full name Louise O'Connell
Country United Kingdom
Primary language English
Specialist areas

Digital content strategy, SEO, training for web and 360/print-to-digital communication strategy. Previous clients include: + Pure PR + Memo Interactive PR & Marketing + Red magazine/Redonline.co.uk + Cosmopolitan.co.uk + Good Housekeeping and Good Housekeeping Institute + Hearstmagazines.co.uk + Womanandhome.com + Marieclaire.co.uk + Housetohome.co.uk (including all Time Inc homes and interiors titles: Livingetc, Ideal Home, Home & Garden, Style at Home, Beautiful Kitchens, 25 Beautiful Homes) + Glamour.com + Navy London (fashion brand) + Seams Beauty (small beauty start-up)

Editorial work News writing, Features writing, Editing, Radio, Video
Last updated 05-08-2015 18:10

Biography

I am a digital publishing consultant, content strategist, SEO lead (technical and content) and trainer in digital publishing best practice.

I work with large brands and small businesses to improve their digital footprint and online content, whether that’s creating a multi-platform content strategy, developing the perfect CMS, or training teams and individuals how to write an engaging, on-brand tweet.

Over seven years’ experience in the digital media industry has given me strong technical knowledge, excellent understanding of web design, user experience (UX) and information architecture (IA), great leadership skills, and the ability to help businesses adapt to the rapidly changing digital landscape.

Before working in digital publishing I was a beauty, fashion and lifestyle journalist for a variety of print titles, including The Times, The Daily Mail, Marie Claire and Cosmopolitan.