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John Bancroft

Main Details

Full name John Bancroft
Country United Kingdom
Primary language English
Specialist areas

Information technology covering numerous topics including cloud, SaaS, IT networking, IT infrastructure, IT outsourcing, email, women in IT, personal bios, IT in education, sales and marketing, HR and general business

Editorial work News writing, Features writing, Video
Last updated 07-05-2016 11:27

Biography

I am an experienced freelance copywriter and journalist. I produce copy for media outlets, as well as a wide range of companies. Although specialising in information technology my experience extends to topics around general management and leadership, sales and marketing, HR, and other sectors such as transport & logistics, leisure, construction, engineering and management consultancy.

I write regularly for The Journal which is the Institute of Management Information Systems member’s magazine. Previously a freelance features editor for a regional business magazine I wrote about a whole range of business topics. Other published work has led to articles for Computer Weekly, HR Director, Sales & Marketing Professional and Edge Magazine to name but a few.

Early in my career I worked alongside the editor of the Chartered Institute of Builders as a freelance staff writer and for their member’s magazine Chartered Builder. Copywriting for Brooker & Howe Advertising Agency led me to work on numerous client accounts and I produced press releases that were broadcast through television and radio.

I also wrote a range of promotional material including advertorials, articles, brochures and direct mail copy.

I currently produce all types of online and offline content for companies. This includes press releases, newsletters, case studies, product overviews, data sheets, website copy and white papers. I have the ability to take complex information and produce copy that is clear, concise, and easily understood by the target audience - particularly when dealing with technical subjects.

I have a flexible writing style with the aptitude to switch between both formal and informal writing styles to suit a variety of audience.