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Simon Apps

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Full name Simon Apps
Country United Kingdom
Primary language English
Specialist areas

Simon Apps is a press trained photographer and founder of Professional Images, an national agency with over 90 experienced PR photographers and press photographers providing creative publicity PR photography and editorial photography to the public relations, corporate and charity sectors throughout the UK. They can provide an experienced photographer for a one hour shoot *anywhere* in the UK for £199.99 + VAT, including 10 media ready unlimited use images. No hidden costs.

Editorial work Photography
Last updated 21-02-2015 16:19


Professional Images is a Swindon based editorial & PR photographic agency founded in 1989 by Simon Apps, an experienced press photographer.

His interest in photography was sparked at College where he enrolled to study drama wanting to establish himself as an actor. Needing to study another subject in addition, photography was suggested to him. The artistic opportunities and the ability to make a splash with stunning photography quickly became apparent and the subject became his major area of study.

Simon subsequently began his photographic career working for a regional newspaper group near Swindon as a staff photographer where he learned the skills needed to survive in the world of photojournalism. He covered many major stories including the Hungerford Massacre, photos from which were used worldwide.

A serious motorcycle accident in 1986 changed the direction of his career.

Simon explains: "I broke my neck, arms, leg and more. All the bones mended easily with no lasting effects but unfortunately I pulled four nerves from my spinal cord resulting in the total paralysis of the top of my right arm. But breaking both your arms at the same time is a great way of giving up smoking! My life-changing moment came after spending some time in a hospital spinal unit where I quickly realised my injury was absolutely nothing in comparison to most of the other people in the unit. From that day to this, I look forward rather than back and work very hard to get where I want to go."

His career continued as a press photographer and in 1989 he decided to set up Professional Images in Swindon with the aim of providing corporate clients with press photography for their news releases. The Swindon based business proved a dramatic success. More and more, clients came to discover that if they submitted photos to the press that had been taken by an experienced press photographer, their images were used far more often.

Professional Images has expanded with clients based all around the UK and continues to work with this ethos in mind. But now has the skills of a team of photographers to call upon – all experienced in press work, of course. The company’s work appears regularly in the international, national and regional media.

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