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Siane Daley

Main Details

Full name Siane Daley
Country United Kingdom
Primary language English
Specialist areas

Music * Film Health & Beauty Fashion Socio-Political Features

Editorial work News writing, Features writing
Last updated 08-11-2011 13:10

Biography

Profile: I have a post-graduate degree in Magazine Journalism from Cardiff University. I am a multi-skilled and adaptable journalist, capable of writing for any publication according to their ‘house-style’ and target-audience. I also thrive on the challenge of public relations and marketing.

Key Skills:
Media Law, Teeline Shorthand (100 words) and Pitman Typing (50 words). Microsoft Word, Basic Powerpoint, Excel & HTML. NCTJ Accredited Post-Graduate Journalist. Events Management, Project Handling, Proven and effective media placement and promotions.

Journalism Career:
Dec 07 - Present: BBI Initiative Magazine: Contributing Journalist. Includes Magazine Cover feature: “Women of Greatness”; celebrating female achievers in the world of business, interview with Uchenna Okoye and charity feature about The Boyhood to Manhood Foundation. Interview features with; Winston McKenzie, Mayoral Candidate for London (2008), Jessica Huie, Entrepeneur, and Antonio Ribiero; a filmmaker who formed a community-based film-school to help educate and stimulate disaffected youths in South London.

2005/6: BFM Magazine: Film Critic / Interviewer. Articles include: Double Page Feature/Interview with American director Julie Dash, Review of “Manderlay” (Lars Von Trier), Review and Interview with filmmaker Horace Ove (Barbican Screening), Interview with actress Mona Hammond, Review/Interview of film-short “Jerusalem” (by Ade Ajigun), Interview with Judi Headman (Sound Recordist for “Holby City”) Review of film “Hustle and Flow” (Craig Brewer) , Review of “Crash” (Paul Haggis) and Review of “The Perfect Man” (Mark Rosman).

2006: Infodaddy.Com, Online Writer: Features included: “Parliament and the British Slave Trade Exhibition” and a review of “The Political Cartoon Society Exhibition”

2005 – 2009: Blues Matters Magazine:
Interviews with: Gomez (magazine-cover feature), Benjamin Darvill (formerly of The Crash Test Dummies), Otis Taylor, Mudbone (former Funkadelic singer, currently working with Dave Stewart), Interview/Review of the band FREE’s dvd launch, Harvey Goldsmith / Ahmet Ertegun tribute concert. Interview/Review of The Pretty Things/The Malchicks. Album Reviews: Gary Moore, Jet, The Mustangs.
Live Reviews: Led Zeppelin @ the 02 review, Jools Holland @ Royal Albert Hall, Jeff Beck and Buddy Guy, The Black Keys, Paul Rodgers @ Royal Albert Hall, Jet @ Brixton Academy. Sherman Robertson, The Checks, Micky Moody.

2002: The Evening Standard: double-page feature of charity music concerts at the Royal Albert Hall with artists including: Oasis, Paul Weller and The Who to raise money for Teenage Cancer Trust. Charity Week Magazine: Contributing Journalist.

Freelance / Staff Journalist for:
The Richmond and Twickenham Informer, The Voice Newspaper, The Lincolnshire Echo, The East London Advertiser, The Lock Magazine (Theatres Editor). The Big Issue, Cardiff & The Western Mail Newspaper: contributing Journalist whilst studying for post-graduate degree. The Bizz Magazine: Journalist/Fashion Editor

Marketing and PR Career:
Jan 07 – May 07: Coussins Associates (Marketing Consultants): I worked on a case study project called “Sentinel” for this established marketing company which involved researching computer technology used in schools. , I interviewed two head teachers about this (“Ranger”) technology and presented my findings in an audited case-study, for use by Sentinel at a trade exhibition.Selling in of news story regarding “Social Software” and their connectivity IT project which has developed new technology that allows seamless data-sharing between different social agencies, in conjunction with Youth Justice Board. The resulting feature was published on “Care and Health” website / newsletter (circulation 100,000) with strong interest from “Government IT”, “Government Opportunities”, The Custodial Review”, “Criminal Justice Matters”, “Jane’s Police Review” and “Young People Now”.

2004/5: Children With Aids Charity (CWAC): Press/Marketing. I wrote several articles for this (small) charity’s newsletter. I organised for the charity to participate at The Prince’s Trust; a high profile, international music event which raised the charity’s profile. I also organised/executed a press/pr campaign to successfully attract new patrons / financial sponsorship for CWAC, by sending targeted letters / press-packs, and following up relevant national press stories.

2005/6 Daniel Blake Designs Ltd: Fashion Press/PR. I interviewed this London-based designer and wrote the press biography for his website, as well as targeted press releases for publicity/distribution.

2005/6 Music PR for “The Mustangs”: I secured features in the music press and an interview on BBC Radio for the band. I have also arranged gigs for the band at bars/clubs in London, including playing at Hyde Park. I also secured airplay on Scottish radio as well as a festival booking for 2007.

2001 - 2004: (most recent first)
National Charity Shelter: Press Officer; Assisted with “selling-in” stories to the national press, responded to queries from the public and wrote press-releases for internal and external distribution. Teenage Cancer Trust: Press and PR.
Gaya Ecotrade: Fashion Press/PR. Yates Buchanan Boutique: Fashion Press/PR.
Way to Blue: Press Officer for Music/Film PR Company. Clients included: ‘Badly Drawn Boy’, ‘The Streets’, ‘Aqualung’. ‘Paul Weller’ etc.

2000/1: Newham Monitoring Project (affiliated to Amnesty International): Press Officer/Court Reporter





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