Login Language: EN FR DE EN FR DE Contact

Joanna Biddolph

Main Details

Full name Joanna Biddolph
Country United Kingdom
Primary language English
Specialist areas

London - helping visitors make the most of their time in London. Food. Life (a sideways look). Freelancing. Reputation management, crisis management and crisis communications.

Editorial work Features writing, Editing
Last updated 01-11-2015 21:29


Currently, I write about London specifically to help visitors make the most of their time here. I've been a London Ambassador since 2012 - we are volunteers, established by mayor Boris Johnson, based at key tourist locations offering information and advice as well as free maps. We do more than help with directions; we add value, providing insider tips built up from living in this great city for over 40 years. Being on the receiving end of questions gives me great insight into what tourists really want to know.

My favourite spot is Trafalgar Square but I've also enjoyed working in Parliament Square and More London, standing in the shadow of The Shard and Tower Bridge opposite the Tower of London - surrounded by the oldest and the newest landmarks in London. I've lived in Chiswick for over 30 years so have a detailed knowledge of this London village.

With a background in party politics, pressure groups and lobbying, then in press offices and corporate communications, working for public and private sector organisations and clients, in-house and in consultancies then as a freelance consultant, I also write about reputation and crisis management.

I was head of press for the Corporation of London (the local authority for the City of London) when the Bishopsgate bomb went off on 24th April 1993 and, having worked on other crises before and since, I specialise in reputation management, crisis management and crisis communications. I provide workshops and crisis media training to charities, businesses (especially restaurants and food businesses) and airlines.

With experience of both sides of an issue - the corporate and the journalist - I understand the pressures, limitations and tensions involved in getting to the heart of a story. I can help both sides see the other's view and so get more out of it for the reader/viewer/listener - and the company/organisation seeking coverage.

I've worked in restaurants/wine bars, cooking and front of house, and am a passionate supporter of independent businesses.

Recent features
Food: http://www.foodepedia.co.uk/authors/joanna-biddolph/
Travel: http://www.nzherald.co.nz/travel/news/article.cfm?c_id=7&objectid=11125390#! and http://www.nzherald.co.nz/travel/news/article.cfm?c_id=7&objectid=10887412
Life: http://www.independent.co.uk/life-style/christmas09/entertainment/a-very-merry-birthday-the-festive-season-can-leave-those-born-on-25-december-feeling-shortchanged-1837216.html
BBC World Service: 17th June 2010: contributed to a discussion, about BP's crisis management, on BBC World Service's "World, Have Your Say" programme.

Blog: I blog about crisis management on www.crisismanagementblog.com

Access All Areas: I was commissioned through this directory (so it works!) to write an article on waste and cleaning-up after outdoor events. It was a fascinating trawl through who does what at events from grungy festivals to glamorous Ascot.

The Green, glossy west London lifestyle magazine: For three and a half years I wrote the monthly local issue feature. Subjects ranged from the environment and waste to the arts via adoption, flooding and dating plus, often, the risks to our independent shops and Chiswick's village atmosphere. I also wrote food reviews, restaurant reviews and profiles of celebrities plus, using a pseudonym, the Kids' Corner column.

PR Business: For six weeks I had my own column, a sideways look at freelance life, in this brand new magazine for the PR world. Sadly, the magazine folded (not due to my controversial views).

Corporate: I specialise in writing the content for, and advising on the structure of, websites. I'm amazed at how many people stick up any old stuff but spend masses of time and money on a design and the techy side. Getting the content right, to come up high in searches and then hook in the surfer, is money better spent.

I write with a light touch and take a broad view plus, given the chance, like to be amusing or controversial.

I'm a stickler for detail; hot on punctuation; and enjoy editing and sub-editing - to make the most of the story.