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Paul Collett

Main Details

Full name Paul Collett
Country United Kingdom
Primary language English
Specialist areas

Profile Exhibition industry magazine editor with 13 years’ experience as a b2b feature and news journalist across a diverse range of industries. In-depth live events knowledge and extensive contacts book. Accomplished in working across multi-publication/media portfolios. Career history Freelance March 2008 – present Earls Court & Olympia Soaring PR Clear Exhibitions Mash Media 2005 – March 08 Editor: Exhibiting magazine Exhibiting is a 56 page monthly end-user title that acts as a resource for any company using exhibitions as part of its marketing mix. The publication is positioned in a portfolio of six segmented national and international print and digital exhibition/conference and meetings titles supported by a daily news website. Responsibilities • To produce a high-end publication relevant to exhibition marketing directors and managers from SME level to multi-national blue-chip concerns • Write and commission editorial features addressing and challenging both long standing and breaking marketing issues globally from leaders in their field • Edit and proof content liaising closely with the production team prior to print • Retain and increase contacts both within the exhibition industry and industry sectors • Liaise closely with sales, circulation, business development and marketing management to review and convert targeted revenue and positioning streams • Attend trade and consumer events, seminars and road shows as an ambassador and chief representative of the magazine, gather content, raise publication profile, forge and maintain relationships • Working across the portfolio to produce monthly international supplements, country overview features, and to break daily national print and online news stories Achievements • Exhibiting is now the only dedicated publication for companies that use exhibitions as a marketing tool, having seen off a number of competitors since 2005 • Research conducted in 2006 by exhibition and event industry research and consultancy specialists Farrugia Leo found Exhibiting magazine to be the number one resource for those looking for information on how to exhibit effectively and gain maximum ROI • Judged four category awards at International Confex, the largest show for the live events industry, in 2008 • Sat on panel of inaugural ‘Best graduate stand design’ awards, the Exhibiting Show 2007 • Elevated status to preferred media partner Exhibiting Show 2007/8 • Judged four category best stand awards at the British International Motorcycle and Scooter Show 2006, a 64,000 square metre event attracting around 140,000 visitors to Birmingham’s NEC • Have grown the title to incorporate the wider disciplines of marketing, communications and stand design, simultaneously adding value to the sales team Crew Media 2002 – 2005 Editor: Academic Librarian Update & DiPSW Appointments Academic Librarian Update – monthly publication focusing on new technology and resources for web-based academic librarians DiPSW Appointments – monthly title catering for the job placement and legislative requirements of newly qualified social workers Responsibilities • Launched two sector specific titles to market • Delivered technology/policy news and updates as a readership resource • Secured event media partnerships to raise title profiles GDS International 1999 - 2002 Features writer: Asia Pacific Development/Business Management Asia/China Connect Responsibilities • Produced articles addressing the climatic industrial issues in developing regions in Asia Pacific, South America and India in the infrastructure, telco, oil and gas sectors Bristol Times 1995 - 1999 Copywriter: Six weekly regional b2b titles Responsibilities • Wrote, edited and proofed advertising copy and press releases

Editorial work News writing, Features writing, Editing, Sub-editing, Photography
Last updated 28-09-2011 18:09

Biography

Education
1994-1995: OU LSJ Diploma in feature writing
1991-1994: Oxford Brookes/2:1 English literature
1989-1991: Bath College of Further Education/A-levels x3
1984-1989: Clark’s College, Clifton/GCSEs x9

Interests
Literature, art, architecture/design, music, film, classic cars, sport, travel, current affairs




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