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Adrian Pennington

Main Details

Full name Adrian Pennington
Country United Kingdom
Primary language English
Specialist areas

Professional journalist, editor and copywriter specialising in the production, the technology and the business of moving image media. My articles have appeared in The Financial Times, The Guardian and Premiere and numerous media trade titles online and in print. Core Skills: To interpret a client brief and deliver the required text in the required format to the appropriate audience on time, every time. To assimilate multiple, different viewpoints to produce a balanced overview of a subject To understand, through research and interview, complex ideas or dense information and present a clear understanding of any topic with the right tone, style and detail to the appropriate audience To deliver to deadline - all of the time. Fast turnaround Project management including magazines (as Editor); trade papers (as Managing Editor); PR campaigns; stand-alone projects including special supplements, blogs, bylined copy, web copy and white papers Additional Skills: Moderator of conference sessions at Streaming Media Europe 2010, 3D Masters 2010; IBC2012: 3D Media Liege 2012, CES2013; 3D Creative Summit 2013; EditFest London 2014-15 Conference Producer of 3D Masters 2010, 2011; Streaming Media Europe 2010 Web Video Production; Beyond HD Masters 2013+14 Editor of several magazines (including The IBC Executive Summary 2011-14) incl freelance commissioning and budget responsibility. Managing Editor of The IBC Daily since 2006 Copywriting direct with brands or via agencies including online text, PRs, bylined articles, blogs and white papers

Editorial work News writing, Features writing, Editing, Sub-editing
Last updated 01-03-2016 11:33

Biography

Freelance since 2006 following editorial positions on several trade titles - for details see: https://www.linkedin.com/in/adrianpennington

National: MediaGuardian; The Financial Times

Trade: Broadcast; British Cinematographer; Futuremedia; New Media Age; TVB Europe; Shots; Screen International; Definition; VFXworld.com; Broadcast Engineering; Cable Satellite International; Sports Business International; AV Magazine; M&M Europe; Pact; RTS Television; Installation Europe, Media Week; Streaming Media Global; Cue Entertainment; International Broadcast Resource; AV Specialist; Entertainment Technology Centre; 3DFocus; InBroadcast Resource; Digital TV Europe; Total Production International; Sports Video Group; TVNewsCheck; The Hollywood Reporter; CinemaEditor; IABM Journal; SMPTE Journal; ScreenAfrica; TheBroadcastBridge; TV Technology Europe; British Film Commission

Consumer: Premiere; Film Review; Neon; Sky Magazine; What’s On In London; HotAir; T3; Boys Toys



Corporate: IBC; Pace Media; Sony BPE; Technicolor; Pharos; Autoscript; Adobe; Avid; Harris, Eutelsat, Sony DADC; EVS, Intelligent Comms (via Haggie Hepburn); Metroplan (Taylor Alden); Autodesk, Prime Focus, Nevion (Red Lorry Yellow Lorry); Sassy Films (Franklin Rae); Vodafone (Team); Adstream (Real Reputations); Pace (Axicom); Cat+Mouse, Autoscript, Fineline (Bubble&Squeak); JumPR LiveU, Integrated Systems; IMD (Platform); Hogarth Worldwide, Level 3 (Televisual); Dalet, Editshare (Zazil Media); Nativ, Spideo (PRcoms); SanDisk; Nvidia (Future Publishing); Cabletime; VMI

Full PR: Liverpool Arabic Arts Festival 2008 - 2011; Chapter & Verse Literature Festival 2008; Unity Theatre 2008



The IBC Daily Managing Editor 2006-16; The IBC Daily Executive Summary editor 2011-14; CinemaEditor International Editor 2013-

Co-author: Exploring 3D: The New Grammar of Stereoscopic Filmmaking. Focal Press; Aug 2012