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Tamsin Hemingray

Main Details

Full name Tamsin Hemingray
Country United Kingdom
Primary language English
Specialist areas

Lifestyle and youth writing, general technology writing, online communities, youth marketing online, content strategy

Editorial work News writing, Features writing
Last updated 21-11-2012 17:21


Key skills
· Excellent journalistic and editorial skills, specialising in technology, lifestyle and youth writing
· 5 years in-depth experience in launching youth-orientated new websites and content management in the New Media industry
· Excellent new media project management skills and experience of running complex projects and managing budgets
· Excellent awareness and knowledge of UK youth market and the interests, passions and obsessions of young people
· Good managerial skills
· Ability to hit deadlines
· Extensive experience of presenting to senior management clients and partners
· Work very well under pressure
· Flexible and adaptable attitude
· Positive, friendly personality
· Good technical awareness of all aspects of online technology
· Ability to learn new skills quickly

Key IT skills
· Broad experience of various content delivery and database systems, especially BroadVision
· Advanced Photoshop skills
· Thorough knowledge of basic HTML, Macs, PCs, Atex, Outlook, MSWord, BBEdit, Excel, FileMaker Pro, PowerPoint

Employment history
January 2001 – current
Various freelance projects:

Freelance features writer
Revolution magazine (www.revolution.haynet.com) , Orange, Thus@Demon (www.thusatdemon.net), Flextech, Computer Weekly and E-Business Review (www.cw360.com), Midnight Communications (www.midnight.co.uk)
· Freelance writing of features on e-commerce and promotional copy for a number of high-profile consumer client accounts

Feedback Editor
Electronic Telegraph (www.telegraph.co.uk/feedback)
· Selecting, editing and producing reader feedback pages for Electronic Telegraph
Editorial consultant
Festivalradio.com (www.festivalradio.com)
· A consultative role at Festivalradio.com on editorial issues for various online projects. Responsible for drawing-up an editorial direction document for their ‘Help’ section on the TotallyRadio site.

Penguin Online (www.penguin.co.uk)
· Responsible for researching and producing content for the Penguin website
· Organising interviews with authors
· Briefing designers and overseeing completion of pages to deadline
· Planning content and design schedules

March - December 2000
Editor in chief (Europe), (www.dobedo.co.uk, www.dobedo.com, www.dobedo.de)
Dobedo AB
· Overall editorial responsibility for Dobedo UK
· Overall responsibility for editorial direction of all three Dobedo sites
· Co-ordination of editorial content across all three Dobedo sites
· Planning and project managing development of User experience of sites
· Liasing with national editors to set company-wide editorial agenda
· Writing training material for all editorial staff
· Managing editorial staff of all three Dobedo sites (7 people)
· Writing site development specs for technical staff
· Liasing with graphics department
· Planning and directing content development workshops
· Building and maintaining ‘user hierarchy’ and building loyalty schemes
· Creating templates/ examples of weekly schedules
· Representing the content department in software development
· Creating evaluation criteria and building and maintaining successful case-studies for online and IRL events
· Co-ordinating promotional activity in conjunction with Promotions dept
· Building online relationships with other web sites.

June 1999 – March 2000
UK Editor, Dobedo UK (www.dobedo.co.uk)
Dobedo AB
· Launching Dobedo in the UK
· Overall responsibility for all content on Dobedo UK
· Writing fun, creative copy for an audience of 16 – 24 year-olds under pressure
· Handling user correspondence
· Creating online events schedule and maintaining presence of Dobedo characters online
· Liasing with promotional department
· Assisting marketing department with promotional copy
· Working with advertising agency on advertising campaign

January 1999 – June 1999
Editor, T2online (www.t2online.com)
Telegraph Group plc
Project managing launch of and overall editorial responsibility for T2online – a weekly web version of T2 – the Telegraph’s Saturday supplement for under-16s. Responsible for ensuring all content was formatted for website, email administration and electronic reader-relations, administrating web-based competitions and handling competition entries, managing e-polls, design and layout of web pages, writing headlines and captions and sub-editing content. Position also required management of a Designer and Technical member of staff, and building links with other websites (eg. Yahooligans) for promotional purposes, as well as close liaison with editorial team of T2 (paper-based) magazine.

July 1997 – December 1998
Editor, Juiced (www.juiced.com)
Telegraph Group plc
Project managing launch and overall editorial responsibility for weekly online magazine for students, produced with an editorial staff of 2. Co-ordinating marketing and promotional activity for site, dealing with reader correspondence, and internal cross-site promotion. Commissioning and writing articles, design and layout of pages, subbing copy to style, marking up HTML on stories in Word, generating links to relevant external sites and to related stories from the Juiced and Electronic Telegraph archive. Scanning photographs / selecting from electronic feed, and formatting and captioning in PhotoShop. Organising workload of Music Editor. Planning long-term projects and developments for site for example the Student News pages, which collated news from over 20 campuses around the country. Readership: 20,000 hits per week.

July 1996 – June 1997
Sub editor (news, sport and features), Electronic Telegraph (www.telegraph.co.uk)
Telegraph Group plc
Looking through The Daily Telegraph page queues on Atex and choosing relevant stories for ET news, sport and features. Marking up HTML on stories in Word, making links to related stories from the ET archive and searching for related external websites. Choosing running order and checking edition. Deciding on photographs from feeds and marking up and captioning in PhotoShop.

January 1994 – August 1996
Research Executive,
BMRB International
Designing surveys, writing questionnaires and managing fieldwork for ad hoc research across a number of consumer and media markets. Analysing data and preparing presentations for clients. Presenting research results to clients.

Educational history
1990 – 1993
New Hall, Cambridge University
BA (hons) History Degree – 2:1

1983 – 1990
King Edward VI Handsworth School, Birmingham
4 A’ levels (grade A)
10 GCSEs

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